I help product teams turn customer insights into better product strategy and thoughtful design. Speaker, facilitator, and author with 20 years of experience across design, leadership, and UX management.
How I work
I combine empathy, structure, and analytical thinking to solve complex product problems
Start with the problem
I validate customer problems before invest in solutions.
Simplify complexity
I turn complex workflows into intuitive products.
Bring people together
I align design, product, and engineering around shared decisions.
Share knowledge
I teach, write, and speak about product discovery and design.
Highlights
A few things I’m proud of
Designed and launched MediaConsole
Led product discovery from idea to launch through customer validation, product strategy, and iterative design.
Trained 60+ product designers
Co-created Practical Product Design, teaching product thinking and user research with a 95% participant satisfaction rate.
Improved design delivery at Ring
Reduced design delivery time by 17% (43 → 36 days) by improving planning, prioritization, and cross-team collaboration.
Portfolio
Work that shaped my practice
Every project presented a different challenge. These case studies show how I reduced uncertainty through research, design, and product decisions across different domains.
Speaking
Selected talks
I regularly speak about product discovery, UX, and product design at conferences, meetups, and educational programs. These talks are available in Ukrainian.
Lean UX fundamentals
Introduction to Lean UX principles and evidence-based product design.
57 min • Ukrainian
Core competencies of a Product Designer
A talk introducing my framework for assessing product designers through 12 core competencies.
90 min • Ukrainian
Writing
Selected publications
Two of my articles were selected for publication in curated collections of work by Ukrainian UX and product professionals, published by the KyivUX community and SkyHorse Publishing. Both books are in Ukrainian.
About me
My passions beyond design
Maintain an active lifestyle with running and gravel cycling.
Showcase creative mobile photography on Unsplash.
Proud pet owner of two beloved cats.
Contacts
Let’s build something meaningful
Whether you want to discuss a role, collaborate on a project, or simply say hello. I’m always open to meaningful conversations.